CUP: J29D17000780005

INNOVATION AND PROMOTION OF ADRIATIC CULTURAL HERITAGE AS A TOURISM INDUSTRY DRIVER

SUMMARY OF THE PROJECT

TOURISM INDUSTRY IN THE PROGRAMME AREA IS A VITAL SOURCE OF INCOME, BUT TOO HEAVILY RELIES ON TOURISM DEDICATED TO LEISURE ACTIVITIES IN SUMMER MONTHS. INNOCULTOUR TACKLES THE COMMON CHALLENGE OF REDUCING TOURISM SEASONALITY AND DIVERSIFYING LOCAL ECONOMIES BY SUPPORTING A HIGHER QUALITY, SUSTAINABLE CULTURAL TOURISM. THE OVERALL OBJECTIVE OF THE PROJECT IS TO CONTRIBUTE TO A MORE BALANCED TERRITORIAL DEVELOPMENT BY USING LESS KNOWN CULTURAL HERITAGE SITES AS A LEVERAGE. BY ACTIVELY INVOLVING CREATIVE INDUSTRIES, LOCAL POPULATION AND MAJOR STAKEHOLDERS DEDICATED TO THE PRESERVATION OF NATURAL AND CULTURAL HERITAGE AND ITS PROMOTION, INNOCULTOUR WILL IMPLEMENT A PROMOTION AND MARKETING CAMPAIGN AIMED AT YOUNG PEOPLE INTERESTED IN EXPERIENCING CULTURAL HERITAGE SITES WITH HIDDEN POTENTIAL. THE PROJECT'S APPROACH IS TO OPERATE A SELECTION OF THE BEST EXAMPLES OF SUCCESSFUL PROMOTION OF CULTURAL HERITAGE SITES, AND THE SURROUNDING NATURAL HERITAGE, WITH A SMART AND INNOVATIVE USE OF ITC/IT

Updated on 31/12/2019
Public cost € 916,183.00
Given name Amount
European Union778755.55
Revolving Fund91926.00
Another public source45501.45
Payments € 521,638.21
Year Amount Cumulative amount Percentage on public financing
2018315182.63315182.6334
2019206455.58521638.2156

State of progress

Open
Expected start: 01/01/2018
Effective start: 01/01/2018
Expected end: 30/09/2019
Effective end: not available

Programming area

European Regional Development Fund (ERDF)
2014-2020 EU Structural Funds
Programme
PROGRAMMA FESR INTERREG ITALIA-CROAZIA
Axis
ENVIRONMENT AND CULTURAL HERITAGE
Specific objective
Make natural and cultural heritage a leverage for sustainable and more balanced territorial development

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