The harmonized national cohesion policy brand 2021-2027

The harmonized national cohesion policy brand for 2021-2027, presented and shared with the network of communicators of the ERDF and ESF+ Programmes, will accompany all the central, regional and local administrations involved in the implementation of cohesion policy and stems from the indication of the European Commission aimed at encouraging the preparation of a harmonized visual identity for an immediate and recognisabile communication of all the programmes of the programming period.

Customisations, graphic tools and a dedicated User Brand Book will soon be available on the portal page dedicated to Communication 21-27.

The European requirement also becomes a national opportunity for providing a strong communication identity to the overall Italian cohesion policy and will also involve, with the appropriate declinations, Plans and Programmes supported by national cohesion policy resources.